Social and Interactive Media back to programs

The Social and Interactive Media program is designed for students who want to focus on organizational communication in digital and interactive contexts. Students will learn about creating and maintaining a brand in digital contexts, developing and analyzing digital communication strategies, interactive digital writing, and combining visual and text-based messages effectively.

Social and Interactive Media students will develop their skills in digital writing and in a variety of visually-based mediums, such as photography, web design, and video.

See Required Courses




Course Title Credits
Strategy and Campaign DevelopmentĀ (15 hours):
BUS 113 Principles of Marketing 3 hours
BUSĀ 334 Advertising 3 hours
COM 140 Introduction to Public Relation 3 hours
COM 281 Social and Interactive Media Strategies 3 hours
BUS 388 Digital Analytics 3 hours
Communication in Theory and Practice (19 hours):
COM 240X Writing for the Media I 3 hours
COM 340X Writing for the Media II 3 hours
COM 383 Writing for Digital Contexts 3 hours
COM 241X Prepracticum 1 hour
COM 386 Visual Communications 3 hours
COM 490 Communication Capstone 3 hours
COM 445 Internship 3 hours
Tools and Design (16 hours):
GPH 200 Design Software II: Image-Making and Photo Manipulation 2 hours
GPH 300 Design Software III: Vector Graphics 2 hours
GPH 271 Introduction to Web Design 3 hours
GPH 230 Introduction to Photography 3 hours
GPH 385 Digital Storytelling 3 hours
COM 184 Audio and Video for Social and Interactive Media 3 hours